Afaf Seyam is a meld of eclectic influence and embracement of contradictions. Having been brought up in the South,culturally embedded in Egypt, and currently harnessing her craft in New York City;
with a passion for fashion design fueled by curiosity.
Glitzy, show-stopping drag culture; subtle Oriental details, and maximalism theory meets Heurueh's signature blasé attitude.
An eclectic combination of British rock culture and proper, like a bad boy with good taste.
Apparel collection inspired by skate culture and influenced by members only design studio.
Pop art inspired commentary on today’s consumer behavior in a glamorous objection.
Eye Heart Human.
A collection with a call to action for unity featuring banners advocating for love.
Icelandic imagery, coloring, and textures taken from a delirious overnight layover.