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Design Lab.

Heurueh's first full apparel collection embodying skate culture including joggers, track jackets, anoraks, and dresses with functional details reminiscent of scientist's white coat. A culture in which high brow elegant fur outerwear can be paired with low brow athleisure and depending on the occasion (or not) Monolo's or Jordan's. Scannable name tags hang clinically from jackets as novel nod to members only hype culture.


The Heurueh girl maintains her nonchalant spirit and light-hearted spirit with graphic tee's showing animals wearing signature Heurueh faux fur coats.

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